Table Of Content
- Identify your audience and design for them
- The grid system
- Editing and Publishing
- What opportunities does artificial intelligence offer in education?
- Establish a Consistent Visual Identity
- How is editorial design different from other graphic design?
- Fully align variables to tokens with typography and gradients

The dn&co team opted for Univers, a typeface that was used as part of Isny’s branding, as well as for the Munich Olympics, the project Aicher is best known for. Give and take, yin and yang–much like life as a whole, design needs balance. You could have an entire page of extremely creative, interesting content–but if it does not have balance, the individual pieces will not be received properly by the audience. Two of the most common grids include the column grid, also known as the “editorial grid,” and the hierarchical grid, which is most often found online.
Identify your audience and design for them
In most publications, you’ll notice negative space most of the time. Don’t be afraid to utilize that when conceptualizing the design of your publication. After all, the structure is key in creating a great editorial design. And you don’t want to put all details and images into one page.
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The grid system
Being aware of visual trends is helpful, but work with meaning has greater integrity and will hold up better as time passes. Illustration can bring to life an article when photography is impossible or inconvenient, and can go places a camera cannot – to new worlds, micro or macro, anywhere the imagination can take you. Whatever the compromise, make sure you're always answering the brief.
Editing and Publishing
Although for many of us white space is somewhat of a luxury, don't be tempted when you do have some extra room to just fill every available inch of it. Having said that I'm now going to contradict myself by saying that as important as grids are, its also important in my opinion to bust out of those constraints on occasion. A little freeform design can offer a welcome relief from the overall rigidity of a solid grid system. Finally, don't forget to make the most of every editorial opportunity you get. When there's an idea behind the work, it's much easier to know when it's done.
What opportunities does artificial intelligence offer in education?
Not only did Brody's typographic designs hark back to Dada and Constructivism, but I related to the content of the pages as much to the design, and I could tell Brody did too. He had read the words and reacted to them typographically with strong, aggressive designs with implicit meaning. Meanwhile, the quick turnaround in production means decisions have to be taken fast. Producing a magazine is an organic process, relying on templates and stylesheets not as absolute parameters but instead as guides to take advantage of or battle against as the situation demands. It's an endless struggle between respecting structure and trying to break it. Brodovitch's cry to students – 'Astonish me' – may be over 60 years old, but still rings true.
Establish a Consistent Visual Identity
It’s a strategic craft that enhances communication, leaving a lasting impression on readers through thoughtful and deliberate visual presentation. Designers working in editorial design consider graphic elements like typography, imagery, color schemes, and layout structures to convey information in a cohesive and engaging way. The aim is to establish a visual identity for the publication, ensuring consistency and readability while complementing the overall content and messaging.
Kinfolk Magazine is recognized for its minimalist and elegant editorial design. The clean layouts, paired with high-quality photography, create a serene and sophisticated aesthetic. The design aligns with Kinfolk’s emphasis on simplicity and a slow-paced lifestyle. Creative director of editorial studio magCulture, Jeremy has 25 years' experience of magazine design and has written three books on the subject.
Fully align variables to tokens with typography and gradients
Generally, body content has a simple font and is black against a white background for accessibility reasons. Times, Helvetica, and Verdana are popular font choices because they’re easy to read. Imagine that the dark gray represents images and the light gray represents text. This graphic shows that there are several ways for designers to reorganize content using similar grids. Big letters and bright colors draw the eye, which is why titles are usually the biggest words on the page. Even if your content isn’t an e-book, this is the strategy that you will use to attract attention to the most important part(s) of your post.
With Code Connect, developers can easily access the code they need for each component in your design system. No more hunting through documentation or risking inconsistencies—just copy and paste the code snippet and you’re ready to go. Code Connect is now available in beta for Organization and Enterprise plans and supports React, iOS, and Storybook, with more frameworks and platforms to come. Looking for an elopement and couples photographer with an eye for editorial storytelling?

And by working with everyone from entrepreneurs to models and artists, Dawn’s ability to showcase people in the contexts of their own lives is second to none! It’s no wonder she’s considered among the most talented editorial photographers in Los Angeles. Leading creatives share their editorial projects and the lessons they learned from them. This free resource is created and managed by an editorial team based in San Francisco, CA.
To mark the beginning of the article, the designer used a large, bold letter to draw eyes to the main part of the page. Finally, they chose to break up the text with subheadings similar to the intro text. Rolling Stone, for example, uses a four-column grid layout on their homepage to create a clean and cohesive design. Olivia Mitchell is a writer focused on fashion, lifestyle, and wedding planning content, currently working at The Pearl Source. Experiment with the placement of your images to determine where they’ll have optimal impact. Remember that everything you include in your content reflects on your brand, so choose your imagery wisely.
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"But one rule remains constant – content is key. The best layouts, whether for a creative piece or a corporate one, celebrate the words. Both should be inviting to read, not just beautiful." Whether you’re designing a newspaper, newsletter, magazine or digital publication, the principles of good editorial design and layout are universal. But whether it's print design or online, each project comes with unique challenges – and it can be useful to see how other designers have tackled these in their own work. Whether people are reading your content digitally or on print materials, your design can impact circulation, impressions, reach, and even brand loyalty. Therefore, editorial designs must be appealing and easy to read. Editorial graphic designers need to think about typography, layouts, graphics, and images to create a comprehensive editorial design.
We believe not all designs are the same and create specific audience based designs to improve user experience. Get in contact with us using the information below, or check out our editorial page. Readers will be drawn to bright colors and large fonts first, so use those strategies to draw attention to the most important aspects of your content. This is why titles and headers are often larger than the rest of the content on a page. Designers can also play around with the style of their text here to contrast the body. Although this may seem pretty basic, top designers get creative with grid layouts by grouping blocks together based on the types of content they’re featuring.
Wired Magazine is celebrated for its cutting-edge editorial design that complements its focus on technology, science, and culture. The use of vibrant colors, dynamic layouts, and futuristic typography enhances the magazine’s identity as a forward-thinking publication. If your editorial design is intended for both print and digital platforms, ensure consistency. Adapt the design elements to suit each medium while maintaining a unified visual language, allowing for a seamless transition between print and digital versions. The Park Hyatt coffee table book by The Flat Studios shows that editorial design can also reflect the branding of a business.
Their identities rely more on raw paparazzi photography and coarse colour than type. As we’ve heard, variables have been a huge unlock—but many teams haven’t been able to realize their full system without typography variables. Typography is a major part of any design system and, with typographic variables, you’ll have unprecedented control and flexibility over your type. Define your font scales once and apply them consistently across your entire system.
Editorial design is the best medium to test out visual hierarchy. Elements like balance, contrast, proximity, alignment, and patterns should be observed at all times. Editorial design layouts have limited spaces for images since it’s more text-based. With this in mind, you can still include your preferred image without compromising on the layout.